Everybody seems to be talking about Content Commerce these days: By combining high-quality content with ecommerce elements, merchants have the potential to create inspiring shopping experiences and really create loyal customers. In a time where retailers are looking for ways to differentiate themselves from their competition, this strategy has already worked for known brands such as Burberry or LUSH.
But how do merchants create a Content Commerce strategy? Which actions do they have to take and which technologies do they have to use? The Content Commerce Summit, which takes place in Leipzig, Germany next week (June 1-3), gathers international experts such as Karen McGrane who will provide answers to these questions both in presentations and practical workshops. We will also be present, talking about integrations of WCM and ecommerce systems – looking forward to seeing you there!
If you like to dive into the subject before the event, take a look at our free white paper on Content Commerce, which we have published recently.
(Image by #cocosum)