About 20 years ago, people would go to their PCs, start their browsers, go to http://www.retailer.com, choose a product and make a purchase right there. That way, they would start a 1:1 relationship with their favorite brands and retailers. For the last couple of years, however, this has been changing dramatically.
In der letzten Woche haben wir gemeinsam mit unserer Partner-Agentur kernpunkt ein Webinar zum Thema “Digitalisierung des Handels” präsentiert und das neue B2B-Portal von FRABA vorgestellt.
In the last few years, retail has changed fundamentally in three ways: it is more competitive than ever and it is everywhere.
The pace of consumer adoption and technology innovation is accelerating like never before. From extended reality to bots and conversational interfaces, new touchpoints are emerging.