The pace of consumer adoption and technology innovation is accelerating like never before. From extended reality to bots and conversational interfaces, new touchpoints are emerging.
In the 1990s, commerce applications were made to produce output that was suitable for the technical infrastructure back then.
It is this time of the year again when everybody makes wild guesses about the future.
Usually, retailers driving their business both via online and offline channels run large, slow-moving IT departments.
In dieser Ausgabe der commercetalks lassen Martin Möllmann und Roman Zenner das E-Commerce-Jahr 2016 Revue passieren: Welche Entwicklungen gab es, was war überraschend, was war